About Us — Pathways Digital

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Most businesses think the work ends when the ink dries. We know that's where the real challenge begins.

The Pathways founding team

We founded Pathways because we saw a recurring, costly problem across every industry: a disconnect between what is promised in a contract and what is actually delivered on the ground. We call this the Operational Gap.

Agreements were being filed away in silos, while the teams responsible for delivery were left relying on disconnected spreadsheets and manual memory. Pathways was built to be the connective tissue — bridging legal intent with operational reality.

We don't just store documents; we activate them. Our mission is to provide the visibility and momentum needed to ensure that every agreement — from franchise standards to clinical healthcare contracts — is managed with absolute confidence.

See how it works

Our Principles

Three Golden Rules

The principles behind every product decision and every customer relationship.

Rule 01

Do the Right Thing

Integrity is our baseline. We manage the promises our clients make to their stakeholders, so we hold ourselves to that same standard. We act with transparency, prioritise security, and always put the long-term health of our clients' businesses first.

Rule 02

Bridge the Gap

We are problem solvers by nature. We don't settle for "good enough" or "filed away." We look for the disconnects — between teams, data, and organisations — and build the solutions that bring them together.

Rule 03

Drive Momentum

Action is better than observation. We don't just provide visibility; we provide a path forward. We build tools that don't just tell you what happened, but empower you to master what happens next.

The Team

Our Founding Team

Built by operators who care about execution as much as intent.

Andrew Tiernan

CEO & Co-Founder

Seasoned in strategy and business transformation with broad experience in banking, wealth management and insurance across Canada, Asia, and Australia. He has built and managed teams of 4 to 120 people, challenging the status quo at NAB, MLC, Vistra and Manulife.

Melbourne, Australia

Jay Jolliffe

Co-Founder

Entrepreneur and insight-driven healthcare marketing expert with 10 years of experience working with world-renowned physicians, Canada's largest healthcare companies, cutting-edge deep-tech start-ups and top academic accelerators.

Toronto, Canada

Jouni Sarjanen

CFO & Co-Founder

Experienced international business manager with over 30 years in the technology industry, with a strong background in telecoms, software, and innovation. Former leadership roles at Nokia, Nokia Siemens Networks and ICL/Fujitsu.

London, UK

Kevin Love

CTO & Co-Founder

Three decades of IT experience, passionate about customer experience, new ways of working and digital. Led enterprise transformation agendas across Australia and Asia, shaping technology strategy and establishing tech incubators.

Melbourne, Australia

Ready to close the gap?

Stop letting your most important agreements disappear into spreadsheets. Join the leaders who use Pathways to bridge the void between promise and delivery.

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The contract is just the starting line.